Every company is confronted with growing
complexity. Externally, relationships with competitors,
customers, and suppliers are becoming more complicated and
involved. Internally, many companies have complex processes,
diverse business units, layers of management, and a diverse employee
base. Why therefore are some companies able to deal with
complexity better than others and outperform the competition?
Chapter 13: The Role of
Information in
Creating Value Efficiently
Co-authored by Professor
Donald A. Marchand of IMD
and Chairman of enterpriseIQ®, the chapter offers scenarios on how to
optimize value by improving information capabilities. Two cases
are presented in which companies have successfully capitalized on the
use of information to deal with complexity and outperform the
competition. The optimization of information capabilities is key
to achieving Information Orientation
maturity.
To obtain a copy of this Chapter, please contact enterpriseIQ®
Managing Complexity in Global
Organizations
John Wiley & Sons
ISBN: 978-0-470-51072-8
Paperback
312 pages
(May 2007)
Click
here to order
Information Orientation (IO) related measurement
products and services are available from enterpriseIQ®. Click
here to see the previous IOpeners including:
Realizing IT Value: A Shared Responsibility between Senior Managers and the CIO
The Making of an Insurance Giant - A Mature Western
Industry “New” in China
Designed to Fail: Why IT-Enabled Business Projects Underachieve
Customer Relationship Management - Challenging the Myth
Special Report for Business Managers and CIO's - Achieving Information Maturity
Teaching General Managers About the Business Value of IT
Importance of Information Capabilities in Managing Complex Mergers
The
CEMEX Way: The right balance between local flexibility and global
standardization
Information
Orientation: Optimizing the effectiveness of information use in
financial services
The
Smart Manager Magazine: Competing through Information
Management and Technology
Reaping the business value of IT: Focus on
usage, not just deployment, to optimize payback
Dell's
Direct Model: Everything to Do with Information
Extracting the Business Value of IT
New Gartner EXP CIO Signature Report
New
IO Book Available in Arabic - (Selected subscribers)
IMD
CEMEX Case Now Available in Spanish - (Selected subscribers)
Best
Seller Information Management Book and IMD CEMEX Case Now Available in
Portuguese - (Selected subscribers)
New
IMD Case: Using IO at Citigroup
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