IMD Case available in Spanish - CEMEX: Global Growth Through Superior Information Capabilities

"We have come a long way in ten years.  CEMEX yesterday was a Mexican company with a rich tradition, a solid production base, and endless ambitions.  CEMEX today is a global company, serving thousands of customers every day through an integrated worldwide network."
                                                    Lorenzo H. Zambrano, Chairman and CEO

This important IMD case has been translated into Spanish by Gestion  Magazine under the title Con la solidez de cemento.

To obtain a copy of this case please contact enterpriseIQ®

Authored by Donald A. Marchand, IMD Professor and co-founder of enterpriseIQ®, the case documents how CEMEX has established its public image as a "digital leader" leveraging information technology and e-business ventures in the traditionally low-tech and conventional cement industry.

However, as the case illustrates, being a digital leader is only part of the success story.  The company has focused a great deal on developing the right values and behaviors in CEMEX people globally to enable them to use information about customers, products and operations effectively and to deploy common information processes and IT infrastructure.  Competing with information allowed CEMEX not only to promote profitable growth and reduce total costs but also to integrate its acquisitions rapidly into its own way of doing business

To find out more about how we can help you to leverage information and knowledge in your organization, please contact us at enterpriseIQ®:

Rue Jacques Chardonne 9  -  CH - 1803, Chardonne  -  Switzerland
Tel/Fax (41) (0) 21 691 1546    Website: www.enterpriseiq.com
   

© 2004 enterpriseIQ® Privacy Statement