From Value to Advantage: Exploiting Information

"Turning information into value is a CIO’s basic charter. Turning information into competitive advantage is a CIO’s dream......

To create sustained competitive advantage via information, the enterprise must value information in new ways. Building acceptance of a new information orientation is the CIO’s role."

"Information Orientation (IO) includes IT practices, information management, and information values and behaviors. All three combined are critical to sustained improvements in business performance. 

• IT practices, which CIOs strongly influence, create the foundation for information delivery. 

• Information management is the mechanism for identifying and leveraging critical business information.

• Values and behaviors determine how information will be used. 

• The combination of solid IT practices, information management, and values and behaviors improves business performance. 

• Few companies have a high information orientation. The ones that do use information as a competitive weapon."

To obtain a copy of this important new Gartner EXP CIO Signature Report (June 2004),
please contact enterpriseIQ® 
  

Information Orientation (IO)
The gap between competitive value and competitive advantage

Based on research conducted by Professor Donald A. Marchand of IMD and Professor William J. Kettinger of the University of South Carolina, co-founders of enterpriseIQ®, the report documents the application of the Information Orientation (IO) framework.

Values and beliefs, information management, and IT practices combine to make up Information Orientation (IO). Companies with high information orientation use information better and achieve superior business performance.

Information Orientation (IO) related measurement products and services are available from enterpriseIQ®.

To find out more about how we can help you to leverage information and knowledge in your organization, please contact us at enterpriseIQ®:

Rue Jacques Chardonne 9  -  CH - 1803, Chardonne  -  Switzerland
Tel/Fax (41) (0) 21 691 1546    Website: www.enterpriseiq.com
   

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